Dr. Guangzhi Shang

Assistant Professor Marketing
Florida State University

Check out the incredible speaker line-up to see who will be joining Guangzhi.

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From Point Of Purchase To The Reverse Supply Chain: Charting The Journey

Wednesday, June 10th, 2015

11:45 How Large Is The Demand Benefit Of Offering Return Polices?

What type of consumer values your return policies more? How much will a non-refundable forward shipping charge erode consumer valuation of return policies? Is seller reputation score an alternative buyer safeguard mechanism to the return policies? Who are the sellers that strategically choose their return policies? What is the impact of your competitors’ return policy on your demand? Dr. Guangzhi Shang present a comprehensive study of the demand benefits of online return policies.