Steve Outain

• What are the best channels that retailers and OEMs are utilizing?
• Utilizing corporate barter to solve around some of the most painful and problematic inventories
• What is the strategy of major retailers around product that cannot be returned to an OEM?

How safe is your brand when you enter the secondary market? Why is brand protection important to your company and how do you manage risk? All it takes is one rebuilt vacuum that doesn’t work to sabotage a brand that was associated with quality for decades. Such a blunder can impact a brand’s revenue through its primary channels. This panel will address questions such as:

• Is the priority to get the highest recovery or to protect the brand?
• What do you do when channel conflict occurs?
• Issues around devices going overseas: How do you make sure devices are not coming back into the US market fraudulently and competing against partners in your supply chain (such as those selling refurbished devices)? What’s the best way for OEMs to structure agreements with retailers in order to protect their brand?